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Learn Why Promotional Mugs Make Wonderful Corporate Products

Promotional Mugs have been one of the cornerstones of the promotional merchandise market for many years with literally millions of them being given away as business gifts in all sorts of places from football clubs to fast food outlets and everywhere in-between.There have been a number of improvements especially in terms of the design and manufacturing process with these superb promotional items and you can read all about them here.

Over the past few years there has been big advances in the method in which printed mugs are printed. The beautiful, high gloss printed finish that can be achieved these days means that they have been elevated from the level of common or garden business gifts to the more lofty status of Corporate Gifts. Any company would be more than pleased to have their company logo seen on such extremely useful and highly attractive promotional products. Advances in the technology of printing inks has meant that it is now possible to reproduce a company logo in any number of individual colours or in in full colour and in a very high gloss finish. This improvement by itself has helped promotional mug sales to grow within the promotional gifts business annually for a number of years.

There a few different types of ceramic mugs and here is a little bit of information regarding the most popular ones.

Earthernware Mugs
The best selling promotional mug is manufactured out of earthernware because it is a durable material that that will fire extremely well within the ovens with minimal wastage. Because of their low price they are used as promotional products in huge quantities.

Bone China Mugs
Bone China mugs are the Rolls Royce items of the promotional mugs world because they have such a classy look and feel. Many individuals of a particular age will still only drink tea from a bone china mug, absolutely none of this earthernware mug rubbish for them! Oh and don?t worry, the practice of using genuine bones to make the material is long past.

Plastic Mugs
I know exactly what is going through your mind now, plastic mugs, UGH! However I can assure you, that the plastic mugs of the past are far behind us. It’s no longer necessary to suffer having pieces of fine plastic in your coffee. Plastic mugs today are really well made from high grade materials and print wonderfully. That’s why they are just the thing for workshops or other places where they can take a lot more stick than the usual ceramic mugs.

So exactly what else is new with promotional mugs I hear you say. Well in the first place they can at last be branded inside the mug in addition to outside. Graphic designers can really be creative and a recent example had a beautiful snakes and ladders piece of artwork that ran around the rim, then into the inside of the mug and then back out again, it looked really stunning. Mug handles can now be branded in contrasting colours and you can now get a good variety of packaging that will turn your promotional mug into an item of promotional merchandise that any person would be proud to get.

It?s worth remembering that giving away merchandise such as promotional clothing is all well and good but just how long can a printed T-shirt or perhaps an embroidered polo shirt last in comparison to a bone china mug. Leather conference folders would very swiftly left in a drawer, promotional bottled water will be drunk and fast forgotte. However the good-looking promotional mugs will still be hanging there long afterwards as a reminder to your clients of who gave it to them. There really is no comparison is there?

Tags: Bone China Mugs, Personalised Mugs, Plastic Mugs, Printed Mugs, promotional mugs
Posted in Business · February 11th, 2010 · Comments (0)

Tips For Increasing Customer Referrals

Referrals are an essential part of any business, a good referral will have your doors constantly swinging open with new customers, a bad referral will have customers going else where. The problem is that the majority of the time a customer will not speak of your business unless they are upset and something was wrong. So the question is, how do you get you happy customers to tell friends and family about your business and the wonderful things that you offer?

One way to get your happy customers to refer you to friends and family is to simply ask. Many times customers do not even think about referring your company unless you ask them to do so. It is not they are are unhappy with you, it is just that unless someone asks them if they could recommend someone, it does not occur to them to speak of your company.

It is not because they don’t appreciate the incredible service that you are giving them, or the reasonable prices, but merely because they didn’t realize that you wanted them to tell others about you. Sure it seems really simple, but that is honestly the reason why good customers don’t pass the word along. If someone said to them do you know of a good? Then they would recommend you, but most times people hit their yellow pages instead of asking someone who they use. This is just the way our society works.

To assist with getting referrals from your customers, one of the best things that you can do is offer promotional merchandise. You can utilize promotional merchandise in two different ways. The first is to gift out a promotional product that your customers will enjoy uses, and will use when in the company of others. This not only makes your customers happy by their gift, but will have your company name and logo exposed to a larger range of people. The second way to utilize promotional items is by offering them as incentives to any customer that sends a referral to your business. These items can be a promotional umbrella, bag or any other items that works into your marketing budget.

The method in which you utilize your promotional items is not as important as exposure that they will generate. Be sure to pick an item that your customers will find useful and that will gain a large deal of exposure. If you successfully accomplish this then you will notice and increase in customers coming into your door or ringing your telephones.

Promotional conference bags are excellent custom printed merchandise for a business convention. To shop from a wide range of promotional merchandise log onto www.clickpromogifts.co.uk.

Tags: Ads, advertising, business gifts, conference bags, conference folders, corporate gifts, Marketing, promotional gifts, promotional items, promotional merchandise, promotional mugs, promotional pens, promotional products, promotional umbrellas, public relations
Posted in Ads · November 18th, 2009 · Comments (0)